LinkedIn has over 575+ million users, with more than 260 million monthly active users. A very interesting digital channels with a good return on investment if you know very well your persona/target.
Please find below the 6 different formats available in LinkedIn Ads.
Well well.. the CPC (Cost per click) on LinkedIn starts at 2,00 euros which can be quite expensive for a test.Nonetheless, if you know your persona, then it’s very easy to get in touch with the right person.
It depends on the country! |Mostly I would strongly advice on the following days; Tuesday, Wednesday, Thursday. Why? Because it’s a B2B platform and mostly people receive internal emails on Mondays. Fridays to be avoid in case your target is on a long week-end. Regarding the hours on LinkedIn, you should target the “break / pause” which will, again, depends on the countries. Examples: French breaks and Spanish breaks are not at the same time.
It’s a B2B platform!! Talk about your professional projects, your accomplishment at work, your products or your community. Anything related to some work or event talking about the actuality but through a B2B vision / mindset. Focus on the quality instead of the quantity because soon people will start to unfollow you. People mostly access LinkedIn while at work 😉 Also, you can do “corporate communication”: show the live in your company what is happening and much more! Be creative!
# = Hashtags are great ! Click on them, who is talking about your subject and comment the post. Great technique to talk/advertise about your product/company/project