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Instagram ADS

Instagram Ads

Instagram has more than a billion users… !!!!! Therefore, it is quickly a must-see channel especially for 18 -34 year olds as you can see below.

Many people still wonder how the start-up got started, which is why you will find this great info from funders and founders.
Since April 2012, it has been acquired by Facebook. All marketing campaigns use Facebook Business Manager.

Tips for managing your Instagram ads

Please find below the different formats available in Instagram ads

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Photo Ads

Tell your story through a clean, simple and beautiful creative web. Photos can be square, landscape or portrait format



Video Ads

Offers the same quality of visual immersion as photo ads, with the added power of sight, sound and motion. And now you can share videos up to 60 seconds long.



Caroussel Ads

Adds another layer of depth to campaigns, where people can swipe to see more photos or videos in a single ad



Stories Ads

Instagram stories ads offer a creative, engaging and immersive full-screen ad format, designed to drive action and powered by Facebook’s advanced metrics solutions based on the people you know and trust.



Announcements in exploration

Reach people in search of discovery by extending your feed ads to audiences looking to broaden their interests beyond the accounts they follow.



Photo Ads

Tell your story through a clean, simple and beautiful creative web. Photos can be square, landscape or portrait format



Video Ads

Offers the same quality of visual immersion as photo ads, with the added power of sight, sound and motion. And now you can share videos up to 60 seconds long.



Caroussel Ads

Adds another layer of depth to campaigns, where people can swipe to see more photos or videos in a single ad



Stories Ads

Instagram stories ads offer a creative, engaging and immersive full-screen ad format, designed to drive action and powered by Facebook’s advanced metrics solutions based on the people you know and trust.



Announcements in exploration

Reach people in search of discovery by extending your feed ads to audiences looking to broaden their interests beyond the accounts they follow.

Tips on Instagram posts



When to post on Instagram?

It depends on your audience, just like any other social network. Mainly, I would strongly advise the following days; Mondays and during the week.
When it comes to Instagram opening hours, it seems that your engagement is higher early in the morning and when people are about to leave their office. (looking for inspiration to buy products ? for cooking ?).



What to post on Instagram?

It’s a B2C platform!
Think commitment and beauty.
Yesssss yessss “beauty” because it is a visual network and quality of your video or photo.
Unfortunately or not, it is important to put your product in a situation which may involve doing a pro photo shoot or communicating through influencers who will do web branding for you. Many options depending on your photo/video skills and budget.



A GOOD FREE TECHNIQUE FOR LINKEDIN

The hastags #, it’s the s**t!
You will see a lot of # when people post on IG (Instagram) because when you click on a hashtag, you can see multiple posts using the same hashtags.
So choose your hastags carefully. Another free technique for IG is to use a free app to create animated images or gifs.
Apple Store : https://apps.apple.com/us/app/gif-maker-imgplay/id989843523
Google Play : https://play.google.com/store/apps/details?id=me.imgbase.imgplay.android&hl=en