Facebook ADS
Facebook has more than 2 billion users… !!!!! You can’t miss Facebook’s potential definition of its advertising tool: “Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.”
Facebook Ads Budget
Well… the CPC (cost per click) on Facebook Ads is very, very low. So if you have a small budget, it’s great to start with this channel because you only need to start with 20 euros.
Facebook has more than 2 billion users… !!!!! You can’t miss Facebook’s potential definition of its advertising tool: “Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.”
Facebook Ads Budget
Well… the CPC (cost per click) on Facebook Ads is very, very low. So if you have a small budget, it’s great to start with this channel because you only need to start with 20 euros.
Video
Present the characteristics of a product and attract attention by sound and movement.
Carousel
Display up to 10 images or videos in a single ad, each with its own link.
Lead genration ads
Prospect ads on Facebook and Instagram help you collect information from people who are interested in your business. A lead generation ad is presented using an image, video, photo or brand image.
Event response
Event response ads may be used to promote awareness of your event and elicit responses. You can design your event ad to appear as an image or video.
Image
Attract people to target websites or apps with high-quality visuals.
Slideshow
Use motion, sound and text to tell your story elegantly, regardless of the connection speed. Slideshows created in the Ads Manager work like video ads.
Offers
Offers are discounts that you can share with your customers on Facebook. You can design your offer ad to appear as an image, video or carousel.
Page Likes
advertisements of this type may be used to encourage users to like your page. You can design your ad with a hidden video or image at a ratio of 1.9t.1.
Collection
Encourage purchase by displaying items from your product catalogue – customized for each individual.
Instant experience
The Instant Experience, formerly known as Canvas, delivers a full-screen, mobile-optimized experience instantly from your ad.
Post engagement
Most Facebook page posts can be boosted to get more likes, comments, sahres and photo views.
Tips on Facebook posts
When to post on facebook?
It depends on your audience! In general, I highly recommend the following days: Monday, Friday and weekend. Regarding the hours you spend on Facebook, what are the first things you do when you’re on the move? (on public transport?) when you arrive at work, when you take a break, when you smoke?
Pause, smoke? So target 9:00 a.m., 3:00 p.m., or maybe during lunch time.
What to post on facebook?
It’s a B2B & B2C platform! !!
Think commitment, commitment and commitment. Think mobile and only mobile. Ask questions, challenge, have fun with your community. Videos are one of the best ways to get great engagement. Be creative!
A GOOD FREE TECHNIQUE FOR FACEBOOK
Small tests to find your ideal audience! I strongly advise you to start with a budget of 100 euros to be able to do several tests and have fun. Max budget: > 20 euros (minimum) with one type of audience and one type of format facebook ads > 20 euros (minimum) with another type of audience and the same format facebook ads (just change one variable and focus on the audience first) > etc…