Will Automation Affect Digital Marketing?

The future of automation and digital marketing is an exciting one. In today’s world, digital marketing is ever-evolving, requiring innovation and creativity to reach and engage customers effectively. Automation has the potential to open up exciting new opportunities to take digital marketing to the next level, if used smartly.

The Benefits of Automation

Automation brings many advantages to digital marketing, freeing up valuable resources and allowing digital marketers to focus on higher-level tasks. By automating mundane, repetitive tasks such as categorizing customer data and optimizing campaigns, digital marketers can dedicate more time to building relationships, designing groundbreaking campaigns and creating content. Automation also helps ensure accuracy and consistency in campaigns, which results in better customer experiences.

How Automation Can Enhance Human Intelligence

Automation can add an extra layer of intelligence to marketing campaigns, making them smarter and more effective. By using machine learning and artificial intelligence technologies, digital marketers can collect and process data more efficiently and accurately. This data can then be used to create contextual campaigns, tailor offerings to customers and send timely, personalized messages that increase engagement.

The Challenge of Automation

The challenge of using automated systems for digital marketing is implementation. It can take considerable time to set up processes and build systems if you don’t have the expertise in-house. Plus, these systems can be costly and labour-intensive to maintain. However, it may well be worth investing in automated systems if the potential rewards outweigh the risks.


The use of automation in digital marketing is an exciting opportunity that can transform the way businesses reach and engage with customers. Its potential to vastly improve efficiency and accuracy while enabling smarter, more targeted campaigns is undeniable. At gonnected.com we specialize in digital marketing and are leading the way with automation solutions that help our clients to stay ahead of their competitors. Our key services include social media marketing, automated lead nurturing, content marketing and SEO. Here you can find the solutions that will keep your business at the forefront of the digital marketing revolution.