Mobile Marketing Tools

Acquisition channels

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Microsoft Store

Watch out for that one!! (formerly known as Windows Store).

You’d better start learning and trying this marketing tool because it’s a combination of app, music, videos, and console games. Worth a shot because Microsoft has merged all their tool in one.

Apple Search

How to stand out from more than 2 million app titles available on the App Store? Use the app marketing tool; Apple Search Ads who has been rolled out to 46 markets beginning year 2019.

Google Ads APP

A Google Ads app campaign is an automated campaign type that enables you to drive both installs and in-app conversion actions. As far as placements go, an app campaign connects you to users across Google Search, Google Display, YouTube, and Google Play.

App Follow

AppAnnie was created in 2010 as the first mobile market data.  The Freemium version is a good start to launch your ASO strategy with their AppStore Tracking; ratings, reviews, ranks for apps, apps description, version update history, its top in-app purchases, and rating and featured summaries.

Sensor Tower

SensorTower provides data and insights into the mobile app ecosystem through app analysis; you can visualize any publisher’s downloads and revenue estimates by app, category, country, and device.

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