“GO mobile or GO Home”
I am sure you have heard it thousands of times for the past couple of years. We even created a “mobile first project” in order to push not online our customers but also our colleagues to think mobile above all. Most of the projects we have accompanied lately have all more than 50% of their traffic through their mobile version.
It was mostly focusing on a responsive mobile version of the website.
Nonetheless, with the explosion of the mobile app, it has been keen for the 3 main platforms to create their own marketing tools to reach mobile users on Windows, iOs, and Android. Please see hereafter mobile app marketing tools that could be interesting if you want to increase your Monthly Active Users (known as M.A.U or W.A.U or D.A.U).