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“GO mobile or GO Home”

I am sure you have heard it thousands of times for the past couple of years. We even created a “mobile first project” in order to push not online our customers but also our colleagues to think mobile above all. Most of the projects we have accompanied lately have all more than 50% of their traffic through their mobile version.

It was mostly focusing on a responsive mobile version of the website.

Nonetheless, with the explosion of the mobile app, it has been keen for the 3 main platforms to create their own marketing tools to reach mobile users on Windows, iOs, and Android. Please see hereafter mobile app marketing tools that could be interesting if you want to increase your Monthly Active Users (known as M.A.U or W.A.U or D.A.U).

Increase your organic installs with ASO (App Store Optimization) Tools mentioned below such as AppAnnie, AppFollow, AppTopia or Sensor Tower.

bing-ads-logo-microsoft-msn

Watch out for that one!! (formerly known as Windows Store).
You’d better start learning and trying this marketing tool because it’s a combination of app, music, videos, and console games. Worth a shot because Microsoft has merged all their tool in one.

logo apple search mobile

How to stand out from more than 2 million app titles available on the App Store? Use the app marketing tool; Apple Search Ads who has been rolled out to 46 markets beginning year 2019.

logo google

A Google Ads app campaign is an automated campaign type that enables you to drive both installs and in-app conversion actions. As far as placements go, an app campaign connects you to users across Google Search, Google Display, YouTube, and Google Play.

AppFollow is a Finnish company that delivers app analytics; reviews, search result positions in app stores and track keywords performance, track competitors and market leaders. Integrate users review directly to a specific slack channel!

logo App Annie

AppAnnie was created in 2010 as the first mobile market data.  The Freemium version is a good start to launch your ASO strategy with their AppStore Tracking; ratings, reviews, ranks for apps, apps description, version update history, its top in-app purchases, and rating and featured summaries.

SensorTower provides data and insights into the mobile app ecosystem through app analysis; you can visualize any publisher’s downloads and revenue estimates by app, category, country, and device.

 

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