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Tracking your campaign is key in order to know what are your best acquisition channels.
For example, if you track your Adwords and Bing Ads campaign, you would be able to know which one is the best channel.
You can also compare the different channels and redefine based on your customers journey:
In order to invest in the right channel based on your objectives, you must track your campaign so you can see them on your analytic tool.
We have created a simple Return On Investment tool for you,